Making Newham Home

Populo delivers for Newham Council.

Delivering more homes

Populo Living's prime role is to create additional homes for Newham Council, using the council's own land. By building on this public sector land, Populo is able to channel any profit that would be made in traditional models and reinvest this into more affordable homes, which are set at a more affordable rent.


Prioritising affordable homes

Populo Living was founded as Red Doors Ventures in 2014, and relaunched as Populo Living in 2020 to focus on maximising the amount of affordable homes it delivers for Newham. Nationally, the standard affordable rent is typically set at 80% off the full market rent, but we work to provide our residents with a better deal, such as on the Carpenters Estate where 50% of the properties will be affordable as Social Rent - meaning their rent is 50% of the full market rent. This means that more people in Newham benefit from a home that they can genuinely afford.


A triple dividend for Newham

Populo's work generates a triple dividend of benefits for Newham, including: 1. A Social Dividend – more homes and more affordable homes. 2. An Economic Dividend – any surplus is returned to the local authority land owner. 3. An Environmental Dividend – we are building high-quality, low-carbon neighbourhoods for this generation and the next.


Looking ahead

With a dozen sites already earmarked for development across Newham, our development plans stretch well into the next decade. You can see that long-term thinking in the way we operate: the quality of our design and building, our commitment to service and management and the way we work and build lasting relationships with trusted partners and suppliers.


Housing innovation

At Populo we innovate to solve Newham's housing issues - work that has national relevance. From affordable later living, Great Green Lofts and housing standards we look at old problems in new ways. Housing security can offset other council spending, such as on temporary accommodation and adult's and children's services. We want to be part of the solution, so we are building new relationships to unlock new investment streams to support our work - find out more in our Business Plan.